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You should pick some other Ideation techniques by the end of the Ideation phase to help you investigate and test your ideas so you can find the best way to either solve a problem or provide the elements required to circumvent it. It is important to get as many ideas or problem solutions as possible at the beginning of the Ideation phase.

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Brainstorm and Worst Possible Idea sessions are typically used to stimulate free thinking and to expand the problem space. There are hundreds of Ideation techniques such as Brainstorm, Brainwrite, Worst Possible Idea, and SCAMPER. With this solid background, you and your team members can start to 'think outside the box' to identify new solutions to the problem statement youвЂ™ve created, and you can start to look for alternative ways of viewing the problem. YouвЂ™ve grown to understand your users and their needs in the Empathise stage, and youвЂ™ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement. IdeateДuring the third stage of the Design Thinking process, designers are ready to start generating ideas. In the Define stage you will start to progress to the third stage, Ideate, by asking questions which can help you look for ideas for solutions by asking: вЂњHow might weвЂ¦ encourage teenage girls to perform an action that benefits them and also involves your companyвЂ™s food-product or service?вЂќ 3. The Define stage will help the designers in your team gather great ideas to establish features, functions, and any other elements that will allow them to solve the problems or, at the very least, allow users to resolve issues themselves with the minimum of difficulty.

To illustrate, instead of defining the problem as your own wish or a need of the company such as, вЂњWe need to increase our food-product market share among young teenage girls by 5%,вЂќ a much better way to define the problem would be, вЂњTeenage girls need to eat nutritious food in order to thrive, be healthy and grow.вЂќ You should seek to define the problem as a problem statement in a human-centred manner. This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. Define (the Problem)Дuring the Define stage, you put together the information you have created and gathered during the Empathise stage.

Empathy is crucial to a human-centered design process such as Design Thinking, and empathy allows design thinkers to set aside their own assumptions about the world in order to gain insight into users and their needs.Дepending on time constraints, a substantial amount of information is gathered at this stage to use during the next stage and to develop the best possible understanding of the users, their needs, and the problems that underlie the development of that particular product. This involves consulting experts to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved. The first stage of the Design Thinking process is to gain an empathic understanding of the problem you are trying to solve. EmpathiseДЄuthor/Copyright holder: Teo Yu Siang and Interaction Design Foundation. LetвЂ™s take a closer look at the five different stages of Design Thinking. The five stages of Design Thinking, according to d.school, are as follows: Empathise, Define (the problem), Ideate, Prototype, and Test. d.school is the leading university when it comes to teaching Design Thinking. We will focus on the five-stage Design Thinking model proposed by the Hasso-Plattner Institute of Design at Stanford (d.school). Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us - in our companies, in our countries, and even on the scale of our planet. ItвЂ™s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing. Design Thinking is a design methodology that provides a solution-based approach to solving problems.

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